2017 Texas Downtown Conference

The 2017 Texas Downtown Conference will be held November 7-10 in beautiful McKinney.

Since 1986 we have partnered with the Texas Main Street Program of the Texas Historical Commission to present this opportunity for educational sessions, networking opportunities with downtown professionals, and field sessions that allow you to explore and learn about an amazing, historic downtown.  The conference is open to the public and everyone is welcome to attend.

Our opening and closing keynote speakers are sure to deliver great information, strategies, and inspiration for your downtown.  

Ian Lockwood, Toole Design Group
We're thrilled to welcome Ian Lockwood of Toole Design Group as our opening keynote speaker. Ian's session will focus on strategies for turning vision into reality, designing for walkability, attracting people to your downtown, and measures of effectiveness.

Daron K. Roberts
Our closing session features Daron K. Roberts, an inspirational speaker with a powerful message.  In this riveting talk, Daron will share the leadership lessons that he has learned as a fifth generation Texan, NFL coach and university professor. Daron is a former NFL coach and author.  

Conference Registration

Registration is now available. Register today.

2017 Conference Schedule

The current schedule is online here.

Conference Host Hotel

Sheraton McKinney
1900 Gateway Blvd.
McKinney, TX  75070

Room block rate is $109.00 per night for single or double occupancy. Make your reservation by October 8 to secure the conference room rate. A deposit equal to one night's room and tax will be charged at the time a guest makes a room reservation, and upon check-in, will be applied towards the guest's bill.

Deposits are refundable if notice is received by hotel at least 72 hours in advance of date of arrival and a cancellation number is obtained.

Reserve online at -


We offer a variety of sponsor levels for budgets of all sizes.  Download our sponsor packet and sign up today!

Click here to download the sponsor packet

Click here to register as a sponsor


Exhibitor registration is closed.  We have sold all available booths for 2017. Contact the TDA office if you'd like to be added to our exhibitor mailing list for the 2018 conference.

Cancellations, Refunds & Transfers

Cancellations will only be considered when received by email.  You may receive a full refund for your conference registration (less a $25 processing fee) for written cancellations received by TDA on or before October 6, 2017.  You may receive a 50% refund for written cancellations received October 7, 2014 through October 20, 2017. After October 20 refunds will be handled on a case by case basis.

All requests for cancellations, refunds, and transfers should be emailed to info@texasdowntown.org.

Registrants who do not show up for the conference and do not contact TDA (via written correspondence as listed above) prior to the end of the show automatically forfeit all registration fees paid unless your inability to contact us was due to a verifiable emergency medical issue that occurred within 1 one week prior to the start of the conference. In this instance the deadline to receive your request for a partial refund is November 15, 2017. Regretfully, no considerations can be made after this date.

If you are unable to attend for any reason, you can transfer your registration to another person without penalty. Simply email a copy of your confirmation letter and state your request along with a completed registration information for the person replacing you to info@texasdowntown.org